Programme

Chair Gill Fine, Public Health Nutritionist

09:30 – 10:00
Registration & Coffee

Part 1
Understanding today’s and tomorrow’s food consumer and shopper, relating to health & wellness

10:00
Consumer/Shopper interests and Purchasing Trends
 What are consumers saying they will buy now and why versus what they actually are buying. New data from the latest Heath Focus International Survey.
Sam Waterfall, Senior Consultant, The Healthy Marketing Team

10:30
Consumer/Shopper Eating Habits. What are consumers actually eating?
New data from the latest National Diet & Nutrition Survey
Gillian Swan, Surveys team, Nutrition Division, The Food Standards Agency

11:00
Emerging Challenges and Opportunities for Brands with Health Messaging
The consumer versus the shopper, Government, charities, health problems, nutrition & health trends – what’s in and what should be avoided for success, Energy & Natural as key market drivers, emotion versus rational health, financial constraints
Eddie Stableford, Bryt Limited, brilliant brand thinking

11:40
Discussion

12:00
Lunch

Part 2
Achieving a winning strategy for your wellbeing brand

12:45
The Four Factors for Success – a tool developed specifically for wellbeing brands
Sam Waterfall, Senior Consultant, The Healthy Marketing Team

13:45
Making the Best of the Nutrition and Health Claims Legislation
Spotting the opportunities and avoiding the pitfalls
Elphee Medici, Nutrilicious Limited

14:15
The Use of Nutrition Expertise throughout the Product Lifecycle to Maximise Impact
Vanessa Hattersley, Company Nutritionist, Innocent

14:45
Developing a Winning Campaign through Targeting Key Opinion Leaders
– A powerful tool
Tanya Haffner, Nutrilicious Limited

15:15
Break

15:30
Case Studies & Discussion 

Part 3
The Wellbeing Marketing Clinic

16:30
Delegates can pre-book a TASTER 15 MINUTE one to one session with the following experts to discuss confidential questions and specific projects. If you would like to take advantage of this opportunity please indicate when booking your place online with whom you would like to have a 15 minute one to one session with.

If you would like to take advantage of this opportunity please indicate when booking your place online with whom you would like to have a 15 minute one to one session with.

17:30
Close